I haven't posted a Designer Profile in awhile and wanted to start the new year off with a really good one.
I've been following the work of fashion designer Natashia Tomek for a few years now. She designs women's for the Southern California based brand, Lira. I first noticed Lira when I was walking through Agenda Long Beach a few years back - some of the styles caught my eye and I was really inclined to give the collection a closer look. Immediately I noticed the designs were ahead of the game. Natashia has an impressive knack for knowing what she likes and seeing ahead of what's trending. That combination is gold.
Growing up in Southern California, Natashia has always been drawn toward the Action Sports Industry and started out at Beach Bums as their womens buyer. Later she went on to start her own business designing cute foldable shoes under the label Tash Limited. Natashia had much success with that but when presented with the opportunity to design all of Lira's women's clothing she took it.
Natashia takes on every single collection herself. She not only designs them but does everything from traveling to China in order to source and develop with her manufacturers to styling photoshoots and catalogs.
When I visited Natashia at her offices I got a sneak peek of her SS16 collection which is full of beautiful faux suedes, crochets and bralette silhouettes for swimwear. I'm looking forward to catching up with her at Agenda this week. Check out all the cute Lira pieces here and while you're at it, keep an eye on Natashia's Instagram to find out what she's up to.